Reimagining Farm Jobs: Sophie Thorel on Agricultural Robotics

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Research & Data
Investment Facilitation
Advisory
About
- Our Team
- Careers
- Media

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- Partnerships
Impact
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About
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Reimagining Farm Jobs: Sophie Thorel on Agricultural Robotics

Labor shortages are one of the biggest challenges in agriculture today. But instead of asking how to bring in more workers, what if we reimagined the jobs themselves? That’s the question at the heart of the AgTech…So What? podcast conversation featuring Sophie Thorel, robotics expert and researcher at CREO.

Based on her research, Sophie breaks down the challenges of agricultural robotics into three categories:

Technical – adapting to unpredictable farm environments.
Capital – the cost and investment hurdles tied to hardware.
Social – involving farmers and farm workers directly in the design process.

Sophie is joined by Connie Bowen, GP at Farmhand Ventures, who shares her perspective on how these challenges intersect with investment and the future of agtech.

Listen to the full conversation on AgTech…So What? here on Spotify, on the player below, or on your favorite host for podcasts.

Curious about the paper? Read it here as part of CREO’s Research Library.